Yale wordmarks in various file formats are typeset and provided upon request by the Office of the University Printer or Yale Printing & Publishing Services.Ī Yale logo or a Yale wordmark should appear on every Yale publication. All wordmarks created using the Yale College logo should be set in type by the University Printer. This logo may be used alone or, with the dean’s approval, with extensions to create wordmarks following the basic structures outlined above for creating wordmarks using the Yale logo. Yale College and its subentities may use the following logo in lieu of the Yale logo: For example:įor organizations, labs, and offices that do not report directly to the President, when the relevant dean or director specifies that the small-cap wordmark appear on publications above the name of the subentity.įor organizations, labs, and offices that do not report directly to the President, when the dean or director specifies that the subentity may appear as a “stand-alone” italic extension after the Yale logo. The typography of the extension varies according to the role of a Yale organization: Small-cap entitiesįor schools, administrative divisions, programs, or organizations that report directly to the President through his Council of Deans and Directors. Logo + “extension” (organization name) = wordmark Yale wordmarks adhere to strict typographic specifications and are derived by extending the Yale logo with the name of a Yale organization: This system calls for “branding” visual communications/publications with the Yale logo or the particular “wordmark” of the organization. Every Yale academic or administrative organization can benefit from Yale’s new identity system.
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